The Myth of the "Right Time" - and Why Your Body Knows Best

We all know what the right time is supposed to look like.

If you're thinking of starting a family, the right time looks like flexibility in your career and a decent amount of money in your bank account. If you're thinking of moving home, it might look like a second baby on the way, or your children heading off to university. Big life decisions are often portrayed as puzzle pieces that neatly click into place—once the timing is right, of course.

But what happens when the decision isn’t as tangible? When it’s not about a baby or a bigger house, but about something fuzzier—like starting your own business? Leaving a stable job? Ending something that no longer feels right, even though it still looks right on paper? This is where the concept of the “right time” starts to unravel. Because here’s the truth: the right time rarely looks right. But you’ll know when it feels wrong. And that distinction changes everything.

The Wisdom in the “Wrong”

We’ve all been there—making the “logical” decision. The one that makes perfect sense on the spreadsheet, in conversation, in the life plan. And yet, something inside doesn’t sit right. You ignore it. You push on. And then, months later, you find yourself frustrated, exhausted, or quietly disillusioned, wondering why everything that looked like the right choice feels so hollow. That’s the kind of tension that logic can’t fix.

The frustration that comes from these decisions is particularly hard to sit with—because you did everything “right.” You followed the plan. You checked the boxes. And yet, it didn’t work out the way it was supposed to. Why? Because the plan was made by your mind, and not your body.

And while your mind is a powerful strategist, it’s also been heavily conditioned by external beliefs: cultural norms, childhood programming, societal expectations, fear, and ego. The body, on the other hand, is your personal compass—anchored in the present moment, tuned into your deepest truth, and always whispering guidance if you're willing to listen.

It doesn't shout. It doesn’t over explain. But it always knows.

Your Body Is the Decision-Maker

That’s not to say the body never gets confused. Interpreting what your body is reacting to can be tricky—especially if you’re not used to listening. Fear, trauma, excitement, and truth can all feel strangely similar in the nervous system. But over time, you start to notice the difference. There’s a subtle clarity that comes with alignment. And a dull ache that lingers when something is off. For example, have you ever said “yes” to something and immediately felt your stomach clench? Or sat with a tough decision and felt your chest expand with relief just at the thought of walking away? That’s not coincidence. That’s intelligence. It’s your inner GPS—sensitive, sacred, and far more accurate than any pro/con list.

The challenge is: it takes courage to follow it. Because more often than not, that inner signal points you away from what is comfortable. From what is certain. From what makes sense to the outside world.

Building a Company from a Gut Feeling

We’re building an entire company based on that feeling. Because learning to trust your gut—your body, your knowing—is one of the greatest achievements of a lifetime. It’s not a skill that’s often taught. In fact, we’re taught the opposite: to override instinct with logic. To drown intuition in noise. To validate every step externally before daring to move.

But the most magical experiences in life don’t come from playing it safe. They come from brave decisions. From leaps of faith. From listening to that quiet voice and trusting it—even when no one else sees what you see or feels what you feel.

Magic doesn’t live in spreadsheets or in roadmaps. It lives in the unknown. It lives in the leap.

When the Timing Feels “Off”

So how do you know if you’re waiting for the right time—or avoiding the real time? It starts with noticing what feels off. Sometimes the body speaks through fatigue. Sometimes through anxiety, restlessness, or that nagging sense that something is missing. Sometimes it’s subtle, like a shift in energy around something you once loved. Sometimes it’s loud—like burnout or breakdown or a full-body “no” that you can’t ignore.

And sometimes, the most powerful signal is a gentle but persistent whisper: this isn’t it anymore. That whisper is enough. You don’t need to know what is. You just need to know when it’s no longer this. And trust that clarity will follow action, not the other way around.

A Simple Practice: The Five-Minute Body Check-In

Here’s something practical you can try the next time you’re sitting with a decision—big or small:

1. Close your eyes.

2. Take a few deep breaths and allow your body to settle.

3. Imagine saying “yes” to Option A. Feel into it. Where do you feel it in your body? Is there tension? Openness? Excitement? Resistance?

4. Now do the same with Option B. What changes?

Pay attention to the subtle shifts. Not the thoughts, not the rationalisations—but the bodily reactions.

Sometimes, the thing you thought you wanted will suddenly feel heavy. Sometimes, the scarier choice will feel strangely peaceful. That’s your wisdom speaking. The only question is whether you’re brave enough to follow it.

Trust Is a Muscle

Learning to trust yourself—really trust yourself—is a practice. A muscle you build over time. It starts with small decisions. Tuning into what feels right for your Tesco's meal deal selection. Whether to go out or stay in. Whether to say yes to that invitation. Then it expands. You start applying that same trust to bigger things. Whether to take that job. End that relationship. Move to that new city. Launch that idea. Eventually, the gap between knowing and acting shrinks. You stop seeking endless confirmation. And life? It opens up in ways you couldn’t have planned if you tried. Because it’s not about what the “right time” looks like. It’s about what it feels like. And the more you trust that feeling, the more you realise: the right time isn’t something you wait for—it’s something you recognise. It’s not a deadline. It’s a frequency. And once you’re tuned in, there’s no going back.

If this hits home, I’d love to hear from you. What’s one moment in your life when you trusted your gut, even if it didn’t make sense? What did it lead to? Let’s normalise listening to our inner wisdom—even when it’s terrifying. Especially when it’s terrifying.